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"Turn Off the Water" earns Silver Effie.
May 1, 2017
By: TOM BRANNA
Editor
Colgate's “Turn Off the Water” campaign at Safeway supermarkets in northern California, created by The Mars Agency in Southfield, MI, captured a Silver Effie Award in the Single-Retailer Program: Supermarkets category in the 2017 Effies competition. In partnership with The Nature Conservancy and Safeway parent company Albertsons Companies, Colgate-Palmolive and The Mars Agency executed a regional integrated shopper marketing program in drought-stricken Northern California t...
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